LAHORE – The Graphic Design Department of the College of Art & Design (CAD), University of Punjab, organized a seminar titled “Sab Say Pahly Ap Nay Ghabrana Nahi Ha; Design Thinking Process’. The seminar was led by Mr. Nadeem Wahid, one of the best practitioners in the design industry, who covered a whole range of design strategies to enable students to understand the different possibilities of communication. He associated the famous slogan: “Sab Say Pahly Ap Nay Ghabrana Nahi Ha” with the design thinking process, because according to him, anything can be announced and any goal can be achieved. He described the basics of branding techniques, then elaborated on them by giving examples from the local industry, and made the students aware of the importance of connecting with their audience or their customers. Professor Ahmad Bilal, director of the Creative Arts Postdoctoral Research Center, said the seminar was an effort to connect universities with industry and strengthen the creative skills of students. He added that the design was always a faithful reflection of a society as it presented something salable, and in the contemporary capitalist setup, only the salable had survived. “Indeed, the culture of consumption is the most convincing culture. The seminar offered all design students the opportunity to think outside the box and make their final projects interesting and better suited to the needs of contemporary industry. The seminar was organized by Prof Dr Ahmad Bilal. Israr Chishti and all doctoral students and faculty members including Dr Sara Umar, Dr Asna Mubashara, Farjood Rizvi, Aqsa Ilyas and Mian Ashfaq attended the seminar.