Volkswagen recently concluded its very first “Long-Distance Mobility and Living Space” project to imagine the future of mobility. The automaker’s premier innovation center on the West Coast, the Innovation and Engineering Center California (IECC), has worked with the Academy of Art University to provide immersive, hands-on professional experiences for its students.
There were 30 students who participated in the project from the School of Industrial Design, Interior Architecture Design, Graphic Design, Fashion, Advertising and Web New Media. The project explored mobility concepts for long-distance travellers.
The IECC, on the other hand, welcomes collaboration, taking new ideas from students. The global Volkswagen Group Innovation has also joined the project. The IECC is a center dedicated to researching innovations in the field of mobility, applied artificial intelligence and autonomous systems.
The project was divided into five teams with the goal of designing a seamless mobility experience inspired by the vast American landscape. Inevitably, electric vehicles and autonomous mobility were two of the hot topics for clever concepts.
All student projects can be consulted via a dedicated microsite. One of our favorites would probably be Orbis, which you can see in the embedded video at the top of this page. This project is designed for business travelers looking to balance work and private life.
Urban Cowboy, on the other hand, is a representation of the passion for adventure and admiration for cowboy culture, demonstrating sustainable long-distance travel. The X Hubs imagine an eco-conscious and family resting place for long-distance travelers to recharge their batteries and reconnect.
After judging by a panel of judges and Volkswagen of America representatives, five individual students, each from an individual major from all teams, are awarded a portion of a scholarship fund donated by the company.